Tag-Manager

• Why Google’s new GTM server-side tagging solution is a big win-win for both your website and Google. · Aug 26, 2020

  Just a few days ago Google released a new version of their tag management system: Google Tag Manager Server-Side. Here’s why it’ll have a massive impact on analytics, advertising, A/B-testing, privacy and Google’s own cloud solutions. What on earth is server-side tagging and why do I need it?

  google gtm server-side tag-manager

• Building a complete tag monitoring solution for Google Tag Manager · Jul 9, 2020

  Do you know if all your tags are used in Google Tag Manager or if you can remove some? Do you know if they work for all your users? Or if they fire on the right dataLayer events and how long they take to execute? Follow along for a complete solution to monitor your Google Tag Manager implementation including a dashboard. Tag monitoring will allow you to understand if important tags are actually firing for real users on your site and see when they break down.

  gcp google-apps-script google-cloud google-sheets gtm monitoring tag-manager